NUTRACEUTICALS & HEALTH SUPPLEMENTS
Wellness is crowded.
Your product needs a reason to exist.
˙nv˙s˙ble helps founders and brands shape nutraceutical and health-supplement concepts into commercially viable products.
From product strategy and formulation to format selection, manufacturing partner selection, packaging and production.
Start Your Product
Don’t begin with 20 ingredients.
Begin with one question:
What should this product help the consumer achieve?
- Daily Wellness
- Multivitamin & Mineral Concepts
- Energy & Vitality
- Women’s Wellness
- Men’s Wellness
- Beauty-from-Within
- Gut Health
- Bone & Joint Wellness
- Healthy Ageing
- Immunity Support
- Sleep & Relaxation
- Sports Nutrition
- Hydration
- Cognitive Wellness
- Weight-Management Support
Product concepts, formulations and claims are subject to applicable regulatory requirements.
What form should your idea take?
- Capsules
- Tablets
- Powders
- Sachets / Stick Packs
- Gummies
- Effervescent Tablets
- Liquids
- Shots
- Granules
More ingredients do not automatically make a better product.
Purpose
What consumer need is the product intended to address?
Ingredient Logic
Why is each ingredient included?
Dosage
Can appropriate quantities work within the chosen format?
Format
Which format fits the ingredients, dosage, consumer experience and commercial positioning?
Experience
Will consumers find it easy and pleasant to use?
Compliance
Can the formulation and communication meet applicable requirements?
Economics
Can the product work commercially at the intended positioning?
Gummies, powders or capsules?
Format is a commercial decision as much as a technical one.
A gummy can provide a distinctive consumer experience but may limit ingredient and dosage possibilities.
A powder may accommodate more material but requires excellent flavour development.
A capsule may offer simplicity while creating a different consumer proposition.
There is no universally correct format.
There is a format that makes sense for your product.
THE ˙nv˙s˙ble PRODUCT PATH
Your product journey
- 01Idea
- 02Consumer Need
- 03Product Strategy
- 04Ingredient & Formulation Direction
- 05Format Selection
- 06Partner Selection
- 07Sampling & Evaluation
- 08Packaging
- 09Production
A few practical questions.
Can you work with an existing formula or develop a new one?
Both routes can be considered. The starting point is the consumer need, ingredient logic, intended format and commercial brief, subject to technical suitability and applicable requirements.
How do you help select the product format?
We consider dosage, ingredient compatibility, taste, ease of use, packaging and economics when evaluating capsules, powders, gummies or other formats.
Can you help coordinate ingredient sourcing?
We help connect specialist ingredient and material partners around the formulation requirement. Product fit and availability are considered together.
How is manufacturing fit assessed?
Selection considers format capability, equipment, formulation expertise, batch size, quality systems, documentation and commercial suitability.
Can packaging be developed alongside the product?
Yes. Packaging decisions are considered with the format, compatibility, consumer experience, order quantities, cost and production requirements.
How is commercial feasibility considered?
We consider target price, product cost, minimum quantities, packaging economics and scale potential alongside the technical development brief.
Start with what you want the consumer to achieve.
Tell us what you want the consumer to get from it.
We’ll start there.
Start Your Product