01Product Concept & Active Discussion
3–5 days
We align the product concept, target consumer, intended benefits, key actives, format, positioning and commercial direction.
HOW WE WORK
No giant process.
Just the right questions,
in the right order.
Every project is different.
But the path usually looks something like this.
WHAT YOU KNOW
“I want a premium men’s body wash.”
WHAT CAN BE MADE
- Product Definition
- Consumer
- Experience
- Formula
- Pack
- Cost
- MOQ
- Manufacturing Capability
- 01
Tell us the idea.
It can be detailed.
Or it can be one sentence.
“I want to launch a premium men’s grooming brand.”
That is enough to start.
- 02
Define what the product needs to become.
- Consumer
- Category
- Benefit
- Positioning
- Benchmark
- Format
- Price
- Quantity
- Market
Clarity before complexity.
- 03
Build the product brief.
The idea is translated into requirements that formulation, technical and manufacturing partners can work with.
- 04
Develop.
Formulations, samples, packaging possibilities and manufacturing options begin taking shape.
- 05
Evaluate.
- Does it perform correctly?
- Does it feel right?
- Does it taste right?
- Does the packaging work?
- Does the cost make sense?
- Does it fit the brand?
- 06
Refine.
Formulation, fragrance, flavour, ingredients, packaging and cost may require iteration before the product is ready.
- 07
Commercialise.
Approved product requirements move towards commercial manufacturing.
Decision gates
- Brief Aligned
- Development Direction Agreed
- Sample Approved
- Packaging Confirmed
- Commercials Aligned
- Production Ready
TYPICAL PROJECT TIMELINE
From first discussion to production.
Every product develops differently, but a typical project follows this rhythm. Timelines are indicative and may vary depending on formulation complexity, ingredient availability, packaging, testing, approvals, MOQs and manufacturing requirements.
02First Sampling
10–12 days
The agreed product brief moves into formulation and initial sample development.
03Sample Review & Revision
7–10 days
Feedback is translated into formulation, fragrance, flavour, texture, performance or other required adjustments.
05Packaging Design & Approval
Once the packaging format is selected, artwork, label and packaging design move towards final approval.
06Commercial Production
Typically 35–45 days after final packaging/design approval
Following final product, packaging and commercial approvals, the product moves into manufacturing and production coordination.
Some stages happen together.
Product development is rarely completely sequential. Packaging selection, costing, sourcing and manufacturing discussions can progress alongside sampling and refinement wherever practical.
Indicative timelines only. Actual timelines depend on product complexity, testing requirements, regulatory requirements, component availability, packaging lead times, approval cycles and manufacturing capacity.
How conversations usually start.
- “I have an idea.”
- “I need a manufacturer.”
- “I don’t like my current formulation.”
- “I want to launch this category.”
- “I want a product similar to this.”
- “My current supplier isn’t working.”
- “I want to build my own brand.”
Every one of those is a valid starting point.
What we will probably ask you.
- Who is the product for?
- What should it do?
- Where will you sell it?
- What price are you targeting?
- Do you have a benchmark?
- What quantities are you considering?
- What does the brand stand for?
Why should someone
choose your product?
Start wherever you are.
Have answers to all of these?
Great.
Have answers to none of them?
Also fine.