CAPABILITIES
The product is the outcome.
Everything behind it has to connect.
˙nv˙s˙ble brings together the commercial, technical and manufacturing pieces required to move a product from idea towards market.
- Idea
- Formulation
- Materials
- Packaging
- Manufacturing
- Commercial Thinking
Finished Product
01 / DIRECTION
Product Strategy
Before asking “how do we make it?”, ask “what should we make?”
- Target Consumer
- Consumer Problem
- Category
- Product Format
- Price Positioning
- Competitive References
- Core Benefit
- Product Differentiation
- Range Architecture
- Launch Priorities
02 / DEFINITION
Product Brief Development
A good product brief connects business intent with technical execution.
- Desired Product
- Performance Expectations
- Hero Ingredients
- Texture / Sensory Requirements
- Fragrance / Flavour Direction
- Benchmark References
- Target Cost
- Packaging Direction
- Order Volumes
- Commercial Objectives
03 / DEVELOPMENT
Formulation Development
- New Formulation Development
- Benchmark-Inspired Development
- Existing Formula Improvement
- Texture Optimisation
- Fragrance Development
- Flavour Development
- Ingredient Integration
- Ingredient Replacement
- Cost Optimisation
- Premiumisation
- Product Extensions
04 / CAPABILITY
Partner Selection
Not every manufacturer is right for every product.
Product Requirement
- Category
- Technology
- Batch Size
- Equipment
- Quality System
- Packaging Capability
- MOQ
- Economics
- Category Capability
- Manufacturing Technology
- Batch Size
- Available Equipment
- Formulation Expertise
- Packaging Capability
- Quality Systems
- Facility Licences
- Applicable Regulatory Pathway
- Documentation
- Commercial Suitability
- Production Scale
05 / COORDINATION
Ingredient & Material Coordination
Product development may require specialist ingredient, component, packaging and technical partners.
Availability is not enough.
Product fit matters.
06 / PACKAGING
Packaging Development
- Bottles
- Jars
- Tubes
- Pumps
- Droppers
- Airless Packs
- Sachets
- Pouches
- Labels
- Cartons
- Decorative Finishes
Consider
- Compatibility
- Functionality
- Consumer Experience
- Brand Positioning
- MOQ
- Cost
- Transport
- Production Practicality
07 / PRODUCTION
Manufacturing Coordination
- Specifications
- Samples
- Pilot Batches
- Production Requirements
- Packaging Materials
- Batch Planning
- Timelines
- Quality Documentation
08 / COMMERCIALISATION
Commercial Thinking
Because a technically excellent product still has to work commercially.
- Target Price
- Product Cost
- Minimum Quantities
- Margins
- Packaging Economics
- Product Complexity
- Scale Potential
WHAT THE WORK CAN PRODUCE
Depending on project scope.
- Product Brief
- Formulation Direction
- Benchmark & Sample Criteria
- Manufacturing Capability Shortlist
- Packaging Direction
- Supplier / Material Direction
- MOQ & Cost Framework
- Sample Evaluation
- Production Readiness Plan
One brief.
The right capabilities around it.
Start with one product brief.
Start Your Product