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AYURVEDA & AYUSH

Rooted in tradition.
Built for today’s consumer.

˙nv˙s˙ble works with founders and brands developing Ayurvedic and traditional wellness products, with production manufactured through appropriately AYUSH-licensed facilities where applicable.

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Ayurvedic product formats with oil bottles, herbal powder, roots and contemporary packaging

Ayurveda is evolving.

Today’s consumer may value traditional ingredients while expecting better packaging, convenient formats, consistent quality, contemporary brand experiences and products designed around modern lifestyles.

Product possibilities

Contemporary amber oil packaging, a frosted jar of herbal powder, tablets and an oil drop in a glass dish
  • Ayurvedic Tablets
  • Capsules
  • Syrups
  • Churna & Powders
  • Herbal Oils
  • Massage Oils
  • Hair Oils
  • Herbal Wellness Products
  • Skin & Personal-Care Products
  • Traditional Ayurvedic Formulations
  • Contemporary Ayurvedic Concepts

Traditional doesn’t have to look traditional.

Brand strategy, formulation, format and packaging work together to determine how the consumer experiences the product.

THE ˙nv˙s˙ble PRODUCT PATH

Traditional logic.
Contemporary product.

Ayurvedic product development requires more than selecting ingredients. Product purpose, formulation approach, format, sourcing, manufacturing capability, packaging and the applicable regulatory pathway need to work together.

  1. Traditional Product Logic
  2. Formulation Pathway
  3. Contemporary Format
  4. Packaging
  5. Appropriate Manufacturing Capability
  6. Commercial Product

Products are manufactured through appropriately AYUSH-licensed facilities where applicable.

Build a range,
not just products.

  • SleepStressDaily Wellness
  • Hair OilScalp CareHerbal Supplement
  • Women’s WellnessDaily NutritionBeauty

The objective is to create a portfolio that makes sense to the consumer.

A few practical questions.

Can you work with an existing Ayurvedic formulation?

An existing formulation can be considered against the product purpose and brief. Whether it is suitable or needs further development depends on technical assessment and applicable requirements.

Can you help determine an appropriate product format?

We help connect the product purpose, formulation approach, dosage considerations, consumer experience and manufacturing capability to an appropriate format.

Can you help identify manufacturing capability?

We help assess manufacturing capability against the product requirement. Relevant products are manufactured through appropriately AYUSH-licensed facilities where applicable.

Can packaging be developed alongside the formulation?

Yes. Packaging can be considered alongside the formulation and format, including compatibility, functionality, brand positioning and production practicality.

How is the applicable regulatory pathway considered?

The applicable regulatory pathway depends on the product, claims, ingredients, format and intended market. These considerations inform formulation, partner selection and packaging decisions; approvals are not guaranteed.

Traditional thinking.
Contemporary product development.

Tell us what you want the brand to stand for.

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